Before we talk about today’s resurgence, let’s rewind to the golden era of the ’90s supermodels—a time when big hair, bold lips, and power dressing were at the forefront of pop culture.
The Icons Who Defined the Look
- Cindy Crawford & Claudia Schiffer – The original poster girls for bouncy, brushed-out volume.
- Jennifer Aniston (as Rachel Green) – The Rachel cut was an exaggerated, layered version of the blowout, making it the most requested salon style of the decade.
- Tyra Banks & Naomi Campbell – Brought polished, high-fashion volume to the runway, pairing sleek roots with cascading curls.
The signature blowout wasn’t just a beauty statement—it was a symbol of power, femininity, and unapologetic glamour.
Why the Blowout is Making a Huge Comeback in 2024
1. A Rejection of Minimalism
For the last decade, beauty trends have leaned toward effortless, “clean-girl” aesthetics—think air-dried hair, slick buns, and natural waves. However, fashion and beauty experts predict a major shift toward intentional styling.
In 2024, people are craving structured, polished looks that require skill and effort. The blowout is the ultimate antidote to the undone aesthetic—it’s big, bold, and impossible to ignore.
2. The Celebrity Stamp of Approval
This trend has been accelerated by high-profile celebrities and influencers embracing the look:
- Sabrina Carpenter & Zendaya – Both stars have been seen sporting ultra-voluminous styles at recent award shows.
- Kim Kardashian – Traditionally known for sleek hair, Kim has been experimenting with retro-inspired, soft blowouts.
- Hailey Bieber & Kylie Jenner – Modernizing the trend with face-framing layers and extra root volume.
Even political figures and corporate leaders have adopted the voluminous look, signaling its mainstream crossover into power dressing and professional aesthetics.
3. The TikTok Effect & Social Media Frenzy
Platforms like TikTok, Instagram, and Pinterest have skyrocketed the demand for ‘90s blowouts, thanks to viral tutorials and styling hacks.
- #90sBlowout has over 250 million views on TikTok alone.
- Users are testing different rollers, hot brushes, and heat techniques to perfect the look.
- The Dyson Airwrap, GHD Helios, and T3 Volumizing Hot Rollers have all sold out multiple times due to this trend.
4. The Shift Toward Salon-Quality DIY Hair
Post-pandemic, more people have become DIY hair experts, investing in high-end tools to achieve professional results at home. With the right equipment, anyone can replicate a salon blowout in under 30 minutes.
How to Achieve the Perfect ‘90s Blowout at Home
Creating big, voluminous hair doesn’t require a celebrity hairstylist—just the right products, tools, and techniques.
Step 1: Start with the Right Foundation
- Wash with a volumizing shampoo & lightweight conditioner (avoid heavy formulas that weigh down the hair).
- Towel dry gently to prevent frizz.
Step 2: Apply Styling Products for Maximum Volume
- Heat protectant (always!).
- Volumizing mousse or thickening spray (for lift and hold).
- Root-lifting powder or spray (for extra height).
Step 3: Master the Blow-Dry Technique
- Use a round brush (2-inch barrel) to lift at the roots.
- Work in sections and roll each strand under for a smooth, bouncy effect.
- Use a concentrator nozzle for control and smoothness.
Step 4:
- Once blow-dried, wrap sections around large rollers and clip them in place.
- Let them cool for 15-20 minutes (cooling locks in the volume).
Step 5: Lock It in Place
- Gently brush out the curls with a boar bristle brush for softness.
- Finish with a flexible-hold hairspray to maintain bounce.
- Add a drop of lightweight serum for shine.
Modern Takes on the ‘90s Blowout
If you love the big blowout look but want a modern update, try these variations:
- The Soft Layered Blowout – Inspired by Matilda Djerf, this version is fluffier with face-framing layers.
- The Glam Power Blowout – A sleek top with voluminous ends, perfect for formal events.
- The Curtain Bangs Blowout – Featuring swoopy bangs that blend seamlessly into voluminous layers.
Final Thoughts: The Return of Hair That Makes a Statement
The return of the voluminous ‘90s blowout is more than just a passing trend—it’s a cultural shift toward powerful, confident beauty. Whether you’re embracing full-on supermodel volume or a softer, modern take, this trend is proof that big, bold, and beautiful hair is back for good.
Will you be trying out the ‘90s blowout this year? Let us know in the comments!